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Tucked between the luminous waters of the Sea of Cortez and the rugged Sierra de la Giganta mountains, Loreto may appear to be a sleepy coastal town. But for those who look deeper, it reveals itself as one of the most historically significant—and increasingly sought-after—locations in all of Baja California Sur.

Long before the name “California” was spoken in the halls of San Francisco or echoed through Los Angeles, it was whispered in the winds of a small coastal town: Loreto. Perched between the Sea of Cortez and the Sierra de la Giganta, Loreto is not only the original capital of the Californias—it is where the story of Western North America truly began.